ANTH 291 Cultural Tourism
Sam Pack, [email protected], Kenyon College
Cultural tourism is paradoxical. On the one hand, the economic benefits of tourism serve as a driver to restore, protect, and promote local cultures. However, it can also undermine these cultures when tourism activities impinge on the rights of indigenous peoples to self-determination. This course explores the impacts of tourism on local communities and the economic, social, cultural, environmental, and political motivations that encourage individuals to participate. It provides alternative insights into tourism as a cultural phenomenon by examining tourism from a different worldview. Themes of the tourist gaze, authenticity, identity, and commodification will be considered throughout the semester. [Expected enrollment: 15]

LI1099 Language and Society
Rebekah Rast, [email protected], The American University of Paris
We often have preconceptions about the languages, dialects and accents spoken in our home countries or elsewhere. An accent, for example, may carry a particular status. One language might be used in schools, while another is spoken at home. A certain dialect might be used by news presenters, while another is not. Where do these ideas and customs come from? How do they affect speech communities and their relationships with other communities? What happens when different languages and dialects come into contact with each other? How do languages and dialects evolve over time and how is this evolution viewed within and outside of specific speech communities? Taking a diachronic perspective, we will examine the movement of people in the Middle East to see how their languages and dialects evolved. We will then follow the movement of people into Europe and the Americas, where a myriad of languages are spoken. Shifting to a synchronic perspective, the course will contemplate language interaction in multilingual communities and within multilingual individuals, code-switching between one’s languages, and the development of pidgins and creoles. Case studies, fieldwork, and reports of your own linguistic experience will be an integral part of the course. We will also benefit from a global course connection (GCC), coordinated by the Global Liberal Arts Alliance, of which AUP is a member. This semester, connecting remotely with students at a partner university in Pakistan, we will explore content from different perspectives. For instance, the topic of language, gender and sexuality raises intriguing questions across cultures. Engaging in discussion with our Pakistani peers will give us the opportunity to share experiences and better understand other perspectives on these questions. This course is part of the FirstBridge “History, Politics and Languages” and will include a cultural study trip to Malta. [Expected enrollment: 18]

MK 2044 SOCIAL MEDIA IN AN INTERCONNECTED SOCIETY
Ilias Kapareliotis, [email protected], Deree-The American College of Greece
Overview of social media and their use for various purposes (informational, promotional, sales, etc.) with an emphasis on their impact on and relevance to contemporary society. A critical introduction to the use of Social Media for different purposes and causes serving the local and the global community. An interdisciplinary take on social media infused with approaches from diverse fields including sociology,
communication, marketing. This course fulfills the social science requirements for Liberal Education. [Expected enrollment: 25]

MK 4146 Luxury Branding & Fashion
Ilias Kapareliotis, [email protected], Deree-The American College of Greece
A category of increased interest both among academic and among practitioners is the luxury industry. Through the delivery of unique products and services, impactful experiences are fostered, which have the ability to create and enhance deep and meaningful consumer-brand relationships. Constantly reinventing themselves to remain relevant, luxury brands master the ability to provide the customer with relevant psychological benefits. This is even more relevant within the fashion industry in this area, where consumers use these items to communicate significant cues to others about
them, express their individuality and make a statement about the things that matter to them. This course covers the activities that deal with the managing a luxury brand, understanding the luxury consumer, as well as the issues linked to fashion, society and the self as well as fashion communications. It provides theoretical frameworks and models, in the context of traditional and nontraditional media. The course provides the knowledge a marketing manager needs, to understand and manage luxury brands and
especially luxury fashion brands. The course also provides some ethical issues concerning luxury branding. [Expected enrollment: 25]

BUS 499 Corporate Strategy
Glenn Bryan, [email protected], Ohio Wesleyan University
This is the capstone course for business majors and is intended to challenge students to integrate previously learned material and to further build their expertise in the area of strategic analysis and planning. Strategic planning responds proactively to opportunities and threats which can come from the global economy, marketplace, socio/cultural shifts, and environmental concerns. Primary focus is on industry and company research with the goal of developing and presenting a strategic plan that achieves specific goals and objectives. [Expected enrollment: 18]

MGT 403 Strategic Management
Hanen Charni, [email protected], Effat University
This course explores how businesses create and sustain competitive advantage in a dynamic market. Students will learn to assess external opportunities and threats, evaluate internal strengths and weaknesses, and navigate the strategic management process – from analysis and strategy formulation to implementation and evaluation. Emphasizing real-world application, the course uses case studies to examine business unit, corporate, global, and non-market strategies. By analyzing competitive dynamics and anticipating industry shifts, students will develop the critical thinking skills needed to craft effective strategies that drive profitability and long-term success. [Expected enrollment: 20]

MKT 304 Consumer Behavior
Hanen Charni, [email protected], Effat University
This course provides insights into the decision-making processes of individuals and organizations as they choose, assess, purchase, and dispose of products and services. Students will explore key concepts from marketing, psychology, and sociology to analyze how consumer behavior influences business strategies. The course also examines the impact of the emerging technologies on consumer perceptions, attitudes and decision-making, highlighting how businesses must adapt to evolving digital trends. [Expected enrollment: 25]

HRM201 Human Resources Management
Uzma Javed, [email protected], Effat University
This course covers various aspects of managing human resources in the organizations. Coverage includes aspects such as planning human resources, staffing, learning and development, compensating employees, managing rewards, ensuring employee health and safety, and most importantly compliance to labour law. [Expected enrollment: 25]

ENTP 201 INTRODUCTION TO ENTREPRENEURIAL ECOSYSTEM OF SAUDI ARABIA
Rizwan Ullah Khan, [email protected], Effat University
This course introduces the six domains of the ecosystem of Saudi Arabia, i.e. Roles of Policy (Government), Culture, Finance (including Islamic Finance), Support Institutions, Markets and Human Capital in success of an entrepreneurial venture. The start-ups (students) would be able to understand Intellectual property and its several types, along with the procedures and services provided by the Saudi Authority of Intellectual Property (SAIP). [Expected enrollment: 30]

ENTP406, New Venture Creation
Hala Hattab, [email protected], Effat University
New Venture Creation is a dynamic course aiming at empowering students to pursue entrepreneurship as a career choice through laying the foundation for launching a successful new venture. The course will enable students to build on and integrate knowledge from various business courses to craft a cohesive and persuasive business plan that acts as a roadmap to guide them in turning their ideas into reality. By the end of the course, students will have the confidence and expertise to pitch their ideas to investors and turn their entrepreneurial dreams into tangible businesses. [Expected enrollment: 25]

MKT 305 Digital Marketing
Dr. Manzar Ahmed, [email protected], Effat University
The course provides a broad conceptual introduction to the study of digital marketing issues in contemporary organizations. Theoretical and quantitative tools pertinent to the identification, understanding, and resolution of specific marketing issues will be addressed within a decision-making framework that puts the marketing function at the centre of an organization’s strategic direction. Course objectives include: Defining the strategic role of digital marketing as well as its functional concerns; The main concern is to understand digital marketing strategy development, implementation and practice; understanding the importance of digital marketing campaign tools, planning and implementation; Developing basic marketing decision-making and analytical skills in applied virtual settings; and providing a forum for open debate and critical examination of peers’ insights and analyses. By the end of the semester, each student will be able to coherently discuss generic issues of digital marketing strategy and devise a well-backed marketing plan. [Expected enrollment: 30]

MKT 420 Social Media Marketing
Dr. Manzar Ahmed, [email protected], Effat University
This course covers the concepts of social media and other networks utilized by customers, as well as the differences between traditional marketing and Electronic-Marketing via social networks, and the importance of social networks as tools that are used for building brand awareness and promoting the business sector. This course also requires students to develop and submit a written marketing plan that would help a company achieve its objectives through social media. [Expected enrollment: 30]

CINA 113 – INTRODUCTION TO PHOTOGRAPHY
Mustafa Yousry, [email protected], Effat University
The introduction to photography course prepares the students with a wide range of basic photographic techniques and practices. The course content includes an introduction to the history, theory, and fundamentals of photography. The course will also involve hands-on demonstrations and the development of students’ skills by utilizing various types of equipment and image manipulation applications. Students are required to develop a term portfolio that presents the outcome of their final coursework. [Expected enrollment: 20]