AFST-20037 – Women, Culture, and Power in Africa
Miriam Kilimo, [email protected], The College of Wooster
How did women access political power in precolonial Africa? What role did African women play in liberation struggles? How are African women today agitating for increased political spaces? This course invites students to explore African women’s experiences in light of cultural, economic, and political transformations on the continent. Students will engage with African feminist thought and explore African women’s writing and histories. We will examine how the experiences of African women were influenced by forces such as colonialism, independence struggles, women’s movements, political activism, human rights discourses, development aid, among others. Throughout the course, we will see how African women have shaped their communities and cultivated spaces for agency, autonomy, and renewal amidst hegemonic cultural and political forces. [Expected enrollment: 10]

MK 2044 SOCIAL MEDIA IN AN INTERCONNECTED SOCIETY
Ilias Kapareliotis, [email protected], Deree-The American College of Greece
Overview of social media and their use for various purposes (informational, promotional, sales, etc.) with an emphasis on their impact on and relevance to contemporary society. A critical introduction to the use of Social Media for different purposes and causes serving the local and the global community. An interdisciplinary take on social media infused with approaches from diverse fields including sociology, communication, marketing. This course fulfills the social science requirements for Liberal Education. [Expected enrollment: 25]

BUS 476 International Business
Glenn Bryan, [email protected], Ohio Wesleyan University
Fundamentals of international business and management in a global environment. This course will cover concepts related to the external international environment, business and national culture, cross culture communication and negotiations, multinational strategies, and global operations management. Also includes a focus on “doing business in” China, India, UAE, and Africa. [Expected enrollment: 26]

MK 3134 Brand Management
Ilias Kapareliotis, [email protected], Deree-The American College of Greece
Brands and branding are an integral part of any contemporary marketing strategy. Brand management thus became an important element of marketing management. Every brand in order to be developed requires certain steps, which residue in the category they belong. The module discusses brand typologies, brand development, and brand strategies at both a local and a global level. [Expected enrollment: 25]

ENTP 458, Digital Entrepreneurship
Hala Hattab, [email protected], Effat University
In today’s fast-paced digital economy, innovation is the key to success. This course explores the rise of digital entrepreneurship, covering essential concepts, cutting-edge business models, and the resources needed to launch and scale a successful digital venture. Through hands-on experience, students will collaborate in venture teams to develop a comprehensive business plan for a digital startup, refining their strategies through market analysis, customer validation, and agile development principles. This course is ideal for students who aspire to launch their own digital enterprises or those looking to thrive in innovative, fast-growing digital businesses. [Expected enrollment: 25]

MKT 303 Marketing Research Methods
Hanen Charni, [email protected], Effat University
This course explores the research methods essential for business and marketing decision-making. Students will gain hands-on experience in defining research problems, choosing appropriate research methods (both qualitative and quantitative), and collecting, analyzing, and presenting data. A key component of the course is conducting a complete research project, where students will apply each step of the research process – from problem identification to data interpretation and presentation of findings. Special focus is placed on mastering SPSS, the leading software for data analysis in social sciences. By applying these techniques, students will build confidence in conducting research and interpreting findings in their specific business fields. [Expected enrollment: 25]

MKT 302 Brand Management
Dr. Manzar Ahmed, [email protected], Effat University
The course provides a broad conceptual understanding to the study of brand marketing and management issues in contemporary organizations. Theoretical and quantitative tools pertinent to the identification, understanding, and resolution of specific branding issues will be addressed within a decision-making framework that puts the marketing function at the center of an organization’s strategic direction. [Expected enrollment: 30]

CINA 117 – FUNDAMENTALS OF CINEMATOGRAPHY
Mustafa Yousry, [email protected], Effat University
Fundamentals of cinematography course is an introduction to the knowledge of the art and craft of motion picture cinematography. Through lectures and screenings, students will recognize the aesthetics of cinematography and learn the cinematographer’s role and tools of creative image creation. The course includes hands-on instruction and exercises regarding the effective use of camera, basic grip, and lighting equipment. Students are required to develop a term portfolio that presents the outcome of their final course work in the motion picture cinematography. [Expected enrollment: 20]